While it’s Carlo Zanuso who speaks to customers, everyone in the company has a say in the message Pomandère conveys. Behind the label and beside the designers is a whole corporate team made up of individuals who bear a striking resemblance to the articles they create: young and willing, casual yet rigorous, everyone at Pomandère is a natural ingredient in what is essentially a simple recipe for success. This is a company with a desire to grow at just the right pace, with a healthy dose of enthusiasm and confidence in a product able to convince and to sell on its own merits; a company that treats the customer as a person rather than a business opportunity. This is a little fashion house with a soul, with a calm, unhurried approach. Confident of its ability to attract the most demanding, aware international clientele, Pomandère never needs to go chasing customers at all costs. Those who come here are invariably satisfied, and this is where our long-term gratification comes from.
The family shirt-making business: art, skilful hands, a familiarity with fabrics, paper and models all around. Inside, a sense of taste; the senses trained to recognise trends and styles. A talent for taking them on board and transforming them, giving them a personal twist and relaunching them. Carlo Zanuso’s adventure in the world of fashion is no recent, no risky endeavour. Behind it lies a potent, effective mix of qualities, abilities, personal culture and history. It’s all about curiosity: how clothes are made and why they are made that way.
A closer look reveals a cosmopolitan spirit, a sharp eye for shifting trends. Creative freedom: ideas and inspiration taken from the trunk in the attic and brought beautifully, enthusiastically onto the catwalk. Talent: the gift of being able to do what appeals to you, safe in the knowledge it will appeal to others. A meticulous, methodical approach: Carlo designs the models himself, and the final touches, added at the very last minute, are his own. Tenacity: this is what it took to found a new brand in 2008, and what has nurtured it until today.
Pomandère is a light and refined pleasure, to wear every time, like a delicate fragrance. Its collections are ruled by a faint sensation that slips under the skin, leaving nevertheless the mark: the fashion can be “different” without founding its uniqueness on excess and provocation. The most successful transgression, indeed, is the soft reinterpretation of classic lines and cuts, a new version, in a contemporary and nonchalant reading, of tailoring habits and vices. The starting point is always the reinterpretation of the men’s shirt, approaching the outerwear, getting through to skirts and trousers, up to the accessories. Woman and man wear, with creativity and independence, soft geometries from a northern strictness, where the essential mood alternates itself to vintage suggestions, matching very clean fabrics to embellished wefts and contrasting prints. Volumes and details draw an androgynous style, confortable and richly experienced. Exclusive, natural fabrics are painstakingly styled into distinctive, eye-catching models with a wealth of exquisite detail. Beautiful and feather-light items crafted with care, just like the little linen bags filled with dried flowers and citrus peel that one time used to naturally scent wardrobes: the pomandères.